14. September 2010 in Berlin

 

Participants learn how to write effective press releases and learn how to develop positive relationships with English-speaking journalists.

 

The press notice section shows how to remove barriers to understanding by avoiding common grammatical mistakes made by both non-native and native English speakers, removing verbosity (‘plain English’) and compressing English without loss of meaning.

 

The relationships section explores the culture of professional communication and how this influences journalists: for instance, when to be formal (Dear Dr Smith) and when to be informal (Dear Sue).

 

This seminar is taught in English, contains exercises on writing press releases and uses real examples, good and bad.


Inhalt:

• Barriers to communication
• Creating good communication
• Writing press releases and press relations
• Examples

Trainer: 

Andrew Tweedie

Andrew has advised public relations departments on ‘lines to take’ with national journalists on economic policy (UK’s Trade Ministry) and health policy. He now advises businesses in Berlin and the UK (including the British Medical Association) on English usage.


Zielgruppe:

Competent English speaking PR professionals seeking to make an impact in the English-speaking media.

Teilnehmer: 

maximal 10 Personen

Teilnehmerbeitrag:

590 Euro, inkl. Seminarunterlagen und Verpflegung

 

40% Rabatt im Rahmen der ddp direct Bildungsoffensive 2010 bei Buchung von ein- und zweitägigen Workshops und Seminaren bis einschließlich August 2010.

 

Mehrfachbucherrabatt (gilt nicht in Verbindung mit ddp direct Bildungsoffenisve Rabatt):

10% ab der 2. Person

15% ab der 3. Person

20% ab der 4. Person 

 

Kontakt:
Sabine Witt
Bereichsleiterin Workshops und Seminare ddp direct
Telefon: 0341 – 350 587-11

E-Mail: sabine.witt@ddpdirect.de

Seminar buchen